OUR PRODUCTION PHILOSOPHY PURSUES THE HIGHEST STANDARDS OF CRAFTSMANSHIP
Hand Production
Handmade is for us an absolute guarantee of quality and originality of execution.
Traditional techniques and ancient secrets are thereby maintained and reinvented to create contemporary objects that strive for simplicity and balance.
Owning a Zanetto product therefore means enjoying a high-quality product.
Thanks to our highly specialized and skilled master artisans, and continuous quality controls, we are able to produce objects made with the finest materials having uniform shapes, well-finished edges, perfect soldering without any residues, precise hammering and chiselling, completely smooth surfaces, and uniform, thick silver plating.
The value of an object’s design also contributes to its quality – each of our creations is the result of long study and continuous research regarding decorative surface finishes, technical innovation and the aesthetic value of the shapes.
Production entirely by hand and an original style make every Zanetto product a precious and unique creation.
Natural variations
Imperfection distinguishes human action from the product of machines
Imperfections can be viewed as synonymous with hand-made items, craftsmanship, natural materials, diversity and therefore superior quality.
Imperfections add value to our creations, with marks from tools, traces of solder and irregularities in the surface texture.
This is evident in hand-crafted work, so much so that artisanal products proudly display the marks that distinguish one piece from another, as though they were works of art.
The most elegant craftsmanship highlights the defects of natural raw materials, which are the characteristic features of a level of quality that cannot be reproduced on a large scale.
Imperfection as a parameter of beauty
A beauty that, by definition, is removed from the stale models of mechanical reproduction, standardization, and the criteria that satisfy the bland taste of the masses. Metals that take pride in oxidizing, silver that bears the marks of skilful hands – these precious objects will become even more beautiful and elegant with age and use.
A new sensitivity to the beauty of truth
A philosophy of life that invests us with a new sensitivity.
The ability to appreciate the light of eyes highlighted by the warp of wrinkles and the imperfect shapes of bodies with a unique history.
Useless to look for justifications, our senses lost in the wilderness of machine perfection demand experienced surfaces to touch,
images full of signs to look at, raucous sounds full of emotions to feel,
foods with new flavours each time that taste of the land from which they came.
The often imperceptible signs of imperfection make our daily experience absolutely personal.
Imperfection is beauty!
Uniqueness
Each Zanetto piece is a unique, one-of-a-kind creation with its own personality.
We strive to free objects from the slavery of serial production, which is an alienation, and seek an expressiveness that transcends function and arouses emotional responses.
Hand-made production is an expression of individuality that rejects the obsession with perfection and absolute beauty as a dogmatic, monolithic and totalitarian tyranny.
Imperfection thus becomes an asserted value that makes each object a unique, one-of-a-kind piece – not a copy but rather an “original”.
The “political” function of an artisanal product lies in opposing the daze of a production based on the alienation of repetition and the calamity of tedium, and arousing the user’s creativity while also freeing the object form its usual functionality to highlight its emotional impact.
